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The East Midlands Film Friendly Initiative

The East Midlands Film Friendly Initiative aims to bring together partners from Local Authorities covering all counties of the East Midlands (Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Londonshire and Rutland), relevant City Centre Management Organisations and Destination Management Organisations to work together to make the East Midlands the film friendly region of choice for national and international productions.

From left to right: Rob Purdie (Northamptonshire Enterprise), Rt Hon The Earl Spencer, Cllr Paul Varnsverry (Northampton Borough Council), Graham Callister (Northamptonshire County Council) and Debbie Williams (Aventure Media)

Partners from the Northamptonshire Film Friendly Initiative in the Saloon at Althorp. From left to right: Rob Purdie (Northamptonshire Enterprise), Rt Hon The Earl Spencer, Cllr Paul Varnsverry (Northampton Borough Council), Graham Callister (Northamptonshire County Council) and Debbie Williams (Aventure Media) 

The East Midlands Film Friendly Initiative will ensure producers a hassle free shoot in the East Midlands by facilitating the filmmaking process and will work to increase levels of filming to the region, develop positive relationships and ensure return business; supporting Aventure Media’s ambition to make the East Midlands the number one destination for films and substantial TV productions.

On the initiative Aventure Media's Chief Executive Debbie Williams comments, "We welcome the opportunity to work in partnership with local authority and tourism colleagues across the East Midlands to build upon this success. Filming brings many benefits; it increases inward investment to the region, creates jobs and in the longer term leads to increased tourism."

So far, the following partners have signed up to the Initiative:

  • Althorp
  • Leicester Shire Promotions
  • Visit Lincolnshire
  • Lincoln Big
  • Lincoln City Council
  • Northampton Borough Council
  • Northamptonshire County Council
  • Northamptonshire Enterprise

Leics Film Friendly 

Debbie Williams (Aventure Media) and Martin Peters (Leicester Shire Promotions) on the set of Ricky Gervais' Cemetery Junction

If you are interested in signing up to the Initiative or would like to know more, please contact Nic Smith or Dan Hodgett in the Locations Team at Aventure Media on 0115 934 9090 or via email.

The East Midlands Film Friendly Initiative has compiled A Guide to Filming in the East Midlands Code of Practice document for production companies wanting to film in the region. Use the link above or the button to the right to download this as a PDF document.

Lincs FF

Partners from the Lincolnshire Film Friendly Initiative with Debbie Williams (Aventure Media)

A Contacts and Notices document will be available soon, providing details of specific local authority contacts and road closure guidelines.

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